In recent years, with the outdoor sports market continues to heat up, more and more domestic and international outdoor brands have a beachhead outdoor sports market, the pioneer among them are the figures of footwear enterprises in Jinjiang. With the Jinjiang “outdoor movement” surge, a group of Chinese and great potential of the domestic market of outdoor sports upstream supplier, decided to occupy this part of the market segments. Bo was in this shoe, many companies clearly played the “big outdoor” concept, as a bright spot.
So, on this new area, upstream and downstream enterprises in Jinjiang, how to work together? “Great Outdoors” can be Jinjiang footwear industry has a strong sub-industry? Current shoes Fair living room, we invited the following guests to explore this.
At present, many enterprises played the shoes the concept of outdoor sports equipment. At the same time, many suppliers of raw materials have begun to cut into the professional field, for the shoe company to provide professional of raw materials. Now, large outdoor market segment seems to be optimistic people in the industry, how you view this phenomenon?
Chen Ruidian: 2003 to 2006, the outdoor sports market is not good to do in 2007 after the start of outdoor sporting goods market, burst out a huge market potential, not only to attract more well-known international brands, domestic brands also made from not to have gradually developed, camel quickly at this stage is to open the market. Now, can be said that the best opportunities for outdoor sports!
Xu Rongsheng: Today’s outdoor sports is no longer a professional sport, has become a popular fashion a way of life, and outdoor goods consumption is also becoming an important component of household consumption, a growing number of outdoor sports brand beginning focus on products from the professional to the mass changes. Compared to international professional outdoor brand positioning, brand operation Jinjiang outdoor “great outdoors” concept has been gradually towards the general public’s life. It can be said, many will start Jinjiang in operation or outdoor brands happen to take a “big outdoor” The market Express.
Ding Minghui: In fact, the last two years of outdoor supplies, consumer groups are also changing. As the outdoor sporting goods to possess their own characteristics, especially outdoor shoes in the design, style, taste, science and technology aspects more into fashion elements, many cities and high-income white-collar workers are also involved in the outdoor sports goods, consumer trends, consumer groups from the popularity of professional outdoor crowd, led the rapid development of outdoor sports brand.
Zhangfa Song: outdoor sports, has contributed to the development of outdoor industry, and ultimately let the sports industry from the traditional to separate, forming a single industry. Outdoor sports, for the shoe, or a yet to be developed for the “Blue Ocean.” Traditional sports brand Li Ning, the great success, no doubt to the great confidence of domestic outdoor brand. Shoe should be to create new categories, rebranding, marketing mode upgrade, product line expansion, channel expansion and re-planning of the national market, the establishment of key markets, the company management and product upgrading the core technology in all aspects of real effort in this way we have in favor of domestic shoe competition with foreign brands.
We found this shoe Fair Pavilion, the part of the shoe sole supplier very clearly positioned itself as the “outdoor sole expert.” There are leather suppliers specifically developed for outdoor sports shoes products, upstream and downstream enterprises began to work together, then, do you think should be how to integrate the two sides edge resources?
Dingming Hui: outdoor products in the international demand increasing year by year, the diversity of outdoor areas are becoming increasingly apparent trend, outdoor climbing shoes, outdoor Tubu Xie, outdoor sandals have to be more professional shoes supplier to complete the development. Although the domestic market, just the rise of outdoor sports, but equally there are some new outdoor brand. Therefore, by specifically for the development of the domestic outdoor shoe brands, shoe travel over the role of the professional supplier involvement, we can gradually bring the local and domestic outdoor sports market.
Xu Rongsheng: shoes, clothing for outdoor sports equipment, core products, outdoor athletic shoes, slip, waterproof, anti-static functional requirements such as very high or even higher clothing functional requirements, requiring upstream companies to provide strong supporting material . The domestic shoe industry in the outdoor sports shoes matching is not perfect, specializing in outdoor sports and outdoor functional fabric shoes, little development of enterprises, there is no effect of the formation of clusters. Thus, in order to develop outdoor sports shoes and apparel industry is bound to be new materials, design and production process to provide the supporting industry.
We are already good at making shoes, it should play a home advantage, with local professional support services outdoors, learn some advanced foreign concept top outdoor brands, only on the downstream co-operation of the Jinjiang big outdoor market, to outdoor in the growing domestic market share of profits of U.S. cup of soup.
Zhangfa Song: With more focus on the upper shoe outdoor market, over time, will spontaneously form a platform, through this platform, they interact not only the latest fashion information and market demand, can also develop the classic design of outdoor shoes style into the endless tide of information.
Jinjiang joint open outdoor sports shoe market
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