Archive for April, 2011
Brands are going to spend more money saying ?thank you’
In the world of experiential marketing, gaining attention and new customers are key benchmarks. As an industry, we’re constantly looking at ways to make our clients marketing spend work harder.
But there’s another critical factor to consider that sometimes gets overlooked: retention of acquired customers. It’s one thing to gain attention, to deliver new customers to a brand. But what keeps those customers then talking about your brand, and what ensures that they become long-term brand advocates?
A simple way to ensure increased and sustained customer loyalty is to spend more time and money saying ‘thank you’ to those people who have bought into your brand.
Tags: experiential marketing, fashion festival, formula 1 events, free lifestyle, generosity of spiritRelated posts
The Necessity for Investing in Employees in the UK in this Downturn Economy
I was watching the BBC news last night on TV and whilst watching clips of President Obama defending his health plans I came across a rather disturbing headline that stated that the unemployment rate in the UK is at present the highest since 1995. This should not really surprise anyone. We have seen corporations collapse, fluctuating currencies, worrying reports of new world orders and riots in cities. Whilst the downturn has brought on much suffering and changes globally the headline itself brought to mind some of the management theories I had learned whilst on my MBA course a few years back.
This is a rather worrying statistic. The word statistic tends to remove the human emotion from the equation. I believe it was Stalin who once said that the death of a single person is a tragedy; more than that is just a statistic. The statistic here is you, me and my neighbor next door. Despite reassurances from across the Atlantic that the recession is now over, the unemployment rate is extremely high. I cannot begin to imagine the mental state of people in the firing line of the downturn.
Tags: bbc news, human emotion, management theories, mba course, security employees