Archive for April, 2011
REACH OR RELEVANCE?
Experiential marketing has long been recognised as a great way to engage consumers with brands. Yet some brands still argue that it can never have the reach of big ad campaigns. But is it reach or relevance that’s really important?
The more remarkable a brand experience is, the stronger the brand affinity and the greater the chance of people telling their friends. But there’s a catch. Making an experience rich and immersive can cost more, and that often means limiting the number of people you can talk with.
Tags: brand experience, experiential marketing, giant toy, halo effect, head scratcher
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June 21st MN Educators Focus on Academic Achievement with Ko-Ching
On June 21, 2010 – 7:30 am – 3:30 pm at the University of MN Campus Club Room, Ko-ching is offering a course titled, “1-2-3 Coach.” The Curriculum is designed specifically for school principals, assistant principals, deans and superintendents. To register for this course go to:
http://www.ko-ching.com/123Coach.htm.
Tags: assistant principals, international coach federation, organizational relationship, organizational transitions, school participantsRelated posts